VerifiedLocal business operations
📞
Missed call follow-up workflow for local businesses
Automatically text customers back when you miss their call so you never lose a lead.
Difficulty
Beginner
Time saved
5 hours/week
Tools
3 apps
Best on
Zapier
This is a planning recipe. Check platform-specific steps before going live.
Who this workflow is for
Local business owner — especially Service business.
What this workflow automates
Automatically text customers back when you miss their call so you never lose a lead.
Tools required
OpenPhoneTwilioGoogle Sheets
Supported platforms
ZapierMake.com
Visual workflow
⚡Trigger
Missed call
OpenPhone
✅Action
Send SMS reply
Twilio
💾Action
Log the lead
Google Sheets
🏁Output
Follow up later
Step-by-step setup
- 1Missed call · OpenPhone
Triggers on a missed inbound call.
- • Add the module
- • Connect your account
- • Map fields
- 2Send SMS reply · Twilio
Send a friendly message offering a callback or booking link.
- • Add the module
- • Connect your account
- • Map fields
- 3Log the lead · Google Sheets
Add the caller info to your missed-calls sheet.
- • Add the module
- • Connect your account
- • Map fields
- 4Follow up later
You'll see all missed calls in one place.
- • Add the module
- • Connect your account
- • Map fields
Want this adapted to your business?
Copy this recipe to your dashboard and tweak it with the AI assistant.
Human approval recommended
- Review and tweak the SMS copy weekly to keep it friendly.
Testing checklist
- Call your business line and don't pick up
- Confirm you receive an auto-reply SMS
- Confirm the row is added to the sheet
Error handling
- If Twilio fails, retry 3x then send yourself an alert email
Common mistakes to avoid
- Sending the SMS from a number that can't receive replies
Frequently asked questions
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