AutomationsRecipe
All templates
VerifiedReviews/testimonials
⭐

Customer review request workflow

Automatically ask happy customers for a review after a service or order is completed.

Difficulty
Beginner
Time saved
2-3 hours per week
Tools
4 apps
Best on
Make.com

This is a planning recipe. Check platform-specific steps before going live.

Who this workflow is for

Local business / e-commerce owner — especially Service business or Shopify store.

What this workflow automates

Turn satisfied customers into public reviews on autopilot, while keeping a human eye on edge cases.

Tools required

Google SheetsGmailShopifyGoogle Reviews

Supported platforms

Make.comn8nZapier

Visual workflow

⚡Trigger
Order marked fulfilled
Shopify
⏱️Action
Wait 3 days
Scheduler
🔎Decision
Skip refunds and complaints
Filter
✅Action
Send review request email
Gmail
💾Action
Log the request
Google Sheets
🏁Output
Review request sent

Step-by-step setup

  1. 1
    Order marked fulfilled · Shopify

    Fires when an order moves to fulfilled status (or use a row added in Google Sheets for service businesses).

    • • Connect Shopify (or Google Sheets)
    • • Pick the fulfilled-order trigger
    • • Test with a recent order
  2. 2
    Wait 3 days · Scheduler

    Give the customer time to receive and use the product/service.

    • • Add a delay/wait module
    • • Set 3 days
    • • Confirm timezone
  3. 3
    Skip refunds and complaints · Filter

    Only continue if the order is not refunded and there are no open support tickets.

    • • Filter: order_status != refunded
    • • Filter: support_ticket_open = false
  4. 4
    Send review request email · Gmail

    Send a short personal email with a single CTA button to your Google review page.

    • • Use a friendly template
    • • Personalize first name and product
    • • Include one clear review link
  5. 5
    Log the request · Google Sheets

    Track who was asked so you do not double-message them.

    • • Append row: name, email, order_id, sent_at
    • • Add a status column
  6. 6
    Review request sent

    Customer receives a calm, branded review request.

Want this adapted to your business?

Copy this recipe to your dashboard and tweak it with the AI assistant.

Human approval recommended

  • Review your email template once a quarter and update the tone.
  • Spot-check filter logic monthly so unhappy customers are not asked.

Testing checklist

  • Place a test order and mark it fulfilled.
  • Confirm the 3-day delay fires (or temporarily set 5 minutes for testing).
  • Check the email lands in inbox (not spam).
  • Confirm the row is appended to Google Sheets.

Error handling

  • If Gmail rate-limits, queue and retry after 10 minutes.
  • If Sheets is unavailable, retry up to 3 times then send a Slack alert.

Common mistakes to avoid

  • Sending review requests to refunded customers.
  • Forgetting timezone differences when scheduling.
  • Using a long, generic email instead of a short personal one.

Frequently asked questions

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